Current Issue
March 2010-Table of Contents
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6. On the Waterfront
Dan Natchez believes that communicating the value of a marina’s services and amenities will keep customers satisfied and coming back.
12. Marina Operations
Dennis Kissman tells marinas to get involved with local tourism. Communities will support local marinas that demonstrate their economic value to the public.
16. COVER STORY: 2009 Marina of the Year
Dock Street Marina in Tacoma, Wash., wins the award for marinas with less than 250 slips. By working with local retailers and museums, the marina has become the hub for a revitalized and attractive downtown area.
20. SPECIAL REPORT: Advertising
What’s your brand? Marinas with a clear, consistent message and the right image establish a brand identity that sets them apart, no matter what the medium.
24. SPECIAL REPORT: Events
In general, marinas host social events to get their names in front of people. We offer examples of how these marketing events can also educate people about the marine industry, raise funds for local charities, and even be just for fun.
30. SPECIAL REPORT: Promotions
Most marinas say word-of-mouth is still the best method for promotion. In the tough economic climate though, many are testing more creative ways to attract customers.
32. SPECIAL REPORT: Internet
Dillon Marina can attract any customer to its remote location in the Colorado mountains with an informative and unique Web site.
35. SPECIAL REPORT: E-newsletters
The tried-and-true newsletter has gone digital. E-newsletters serve primarily as a communications vehicle for informing customers about marina events, but they can serve other marketing goals as well.
38. SPECIAL REPORT: Social Media
Though the marina industry may be behind in regards to the social media craze, some marinas have opened up new marketing opportunities by connecting with customers on Facebook and Twitter.
41. Product Focus: Fuel/Lubricants
Camachee Cove Yacht Harbor in St. Augustine, Fla., and Channel Marine in Wiers Beach, N.H., are two marinas that gain more customers by marketing their fuel dock.
44. Renovation
As demand for slips on Whiskeytown Lake in California continued to grow, the National Park Service and Forever Resorts, the concessionaire, replaced the old docks, added new power pedestals, and made Oak Bottom and Brandy Creek Marinas ADA-compliant.
Copies of this issue can be requested by calling us at 847.647.2900 ext. 1303. Issues are $8.95 each within the U.S. $11.95 outside the U.S. To subscribe click here.
National Park Travel Family Vacation Planning
Date: November 5, 2009