There is a new generation of can coolers.

While can coolers have been a staple to the boating and outdoor scene for many years now, there have been many variations of the old standard. WicKooler offers a different perspective to the can cooler. The new design of can cooler has two rectangular pockets for holding items such as cell phones, music players, sun screen, lighters, cash, credit cards, and other small valuables. In test markets WicKooler has outsold traditional can coolers with a retail price of $4.99. That means more profit for you the retailer, while using the same amount of counter space. Interested retailers can go to www.wickooler.com to lean more.