Webinar To Feature Insight Into Boat Clubs and Rentals

Join Discover Boating on January 8 at 1 p.m. CST, for a webinar outlining research and insights into boat club and boat rental markets and customers.

Entitled “The Impact of Boat Club & Rentals on Boating Participation and Ownership,” the webinar will be led by Jerry Mona of Left Brain Marketing. The research outlines who are members/customers and their motivations behind joining/renting, perceived advantages and disadvantages compared to boat ownership, and the impact these “sharing” models have on boating participation.

Topics to be covered include:

• Do boat clubs and rentals attract a different type of boater?
• What are the perceived advantages and disadvantages vs. boat ownership?
• How satisfied are boat club members and renters with their experience?
• How many boat club members or renters would have purchased a boat instead?
• What impact do boat clubs and rentals have on future boat purchase interest?

To register click here https://register.gotowebinar.com/register/3717706502251251981