The Great Circle Group Launched as Sales and Service Source for Marine Technology

The Great Circle Group was recently launched as a new venture uniting Electronics Unlimited (EU) and Navtronics with technology entrepreneurs Damon Tassone and Michael Wexler. The company aims to establish the marine technology industry’s premier national sales and service brand, delivering unparalleled quality and expertise to boat owners and partners nationwide.

The formation of Great Circle Group addresses the growing demand for sophisticated, reliable marine technology services through three key differentiators: technology enablement across all business operations, a focus on creating the industry’s most attractive environment for technical talent, and the scale to provide consistent, high-quality service across multiple regions.

While maintaining their established brand identities, Electronics Unlimited and Navtronics now operate under the Great Circle Group umbrella, with plans for strategic expansion. The company intends to grow both organically and by inviting additional high-quality sales and service providers to join the Great Circle family.