MRAA and MMA Form Alliance

The Marine Marketers of America (MMA) and the Marine Retailers Association of the Americas (MRAA) are teaming up through a new collaborative alliance. This cooperation leverages MMA’s role as the exclusive industry association for marine marketers — providing peer-to-peer networking, professional development, and recognition through the Neptune Awards — to strengthen MRAA’s mission to help marine dealers grow, succeed and adapt in a rapidly evolving marketplace.

Meanwhile, MRAA brings deep dealer relationships, advocacy and market insight, as well as robust educational infrastructure and resources to this cooperative agreement.

The marketing collaboration officially launches at Dealer Week 2025, December 7 to 10, at the Tampa Convention Center in Tampa, Florida. As part of the agreement, MMA will host the “Marketing Connection Corner” at Dealer Week, offering a forum where members, experts, and dealers can exchange actionable marketing insights, trends, and make new connections. MMA will also launch a new “Dealer Marketing” Neptune Award category, exclusive to dealers, that will recognize outstanding marketing practices. The winner will be honored at the 2026 Discover Boating Miami International Boat Show (DBMIBS).