PSG Growth Equity Firm Invests in Dockwa

Boating is one of the last great consumer categories to digitize. Dockwa, an operating system built for the $57 billion marina economy, announced a strategic growth investment from PSG, a leading growth equity firm that partners with software and technology-enabled services companies to help navigate transformational growth.

For Dockwa, the investment lands at an inflection point for an industry institutional capital is just discovering. Over the past decade, private-equity-backed roll-ups have consolidated thousands of family-owned marinas into professionally managed portfolios, while the boating consumer has migrated onto an online platform. What was once a fragmented lifestyle business has become an institutional asset class. Dockwa aims to sit at the center of that shift.

When Dockwa launched in 2015, it focused on one problem: getting a boater into a transient slip without phone tag and paper waivers. Eleven years later, that booking engine has become a system that marinas use to manage their business. The platform now handles the full lifecycle of a boat at a marina, from inbound inquiry, transient and long-term contracts, integrated payments and billing, point-of-sale for fuel and merchandise, electric metering, dynamic pricing and direct exports to the accounting systems many marinas already use. The same software supports a one-night stopover and a 365-night annual contract.

Today, Dockwa serves nearly 4,000 marinas, including 97% of the top 95 U.S. harbors, and more than 450,000 boaters. Dockwa also transacts with more than 175,000 unique large-vessel owners (boats 40+ feet) at U.S. marinas annually. Although that segment represents only about 5% of registered boats in North America, it is responsible for more than 60% of total spending at marinas across dockage, fuel, storage, insurance and service. Today, Marinas.com, Dockwa’s consumer marketplace, and Marine Graph, the proprietary data layer that powers Dockwa’s AI products, has compiled 11 years of transaction history across more than 800,000 boats and 66 million nights booked to date.

This investment is intended to accelerate the next chapter of that strategy: a suite of AI-native products built on Marine Graph. These include Telescope, a dynamic-pricing and revenue-intelligence engine purpose-built for marinas, and Marina-X, a benchmarking and underwriting layer that gives insurers, lenders and institutional acquirers the first standardized view of marina performance. Dockwa also plans to expand module adoption inside its existing operator base and extend the platform into Canada and Europe.

Dockwa was advised by AGC Partners as exclusive financial advisor, with DLA Piper serving as company counsel and Sterlington as management counsel. PSG was advised by Weil, Gotshal & Manges LLP, Ernst & Young LLP and Crosslake Technologies. Terms of the investment were not disclosed.