Registration Opens for MRAA Dealer Week

The Marine Retailers Association of the Americas (MRAA) has opened Dealer Week 2026 registration with Early Bird pricing available. The boating industry’s only event focused on dealer success is scheduled for December 6 to 9, at the Tampa Convention Center in Tampa, Florida.

Dealer Week 2026 will center its education on “The New Fundamentals,” a focused approach to helping marine retailers strengthen core business practices amid ongoing market shifts. The event and education will emphasize today’s most essential skills across key areas such as artificial intelligence (AI), innovation, leadership and customer experience and operational efficiency across marketing, sales and service.

Dealer Week unites dealership leaders, service providers, manufacturers and industry partners for a three-day program that combines education, networking and actionable takeaways. The 2026 event features expert-led sessions, peer collaboration and roundtable discussions. Marine industry professionals attend to sharpen their skills, exchange ideas and gain the insights needed to drive real results and move boat dealerships forward.

Register during the Early Bird period (ends on September 30, 2026) to secure the best available rate and maximize your investment. MRAA Members receive the best registration value available and access to year-round insights, guidance and solutions. They will save up to $750 on All-Access Passes. Member Early Bird in-person rate is $949; nonmember onsite all access rate is $1,699. Get additional details, including session topics and the complete event schedule, at http://www.dealerweek.com.