More than 400 Attend MRAA Marine Retail Webinar

The Marine Retailers Association of the Americas (MRAA) attracted 590 registrations and more than 400 live attendees for its recent webinar, The Future of Marine Retail.

Led by Matt Gruhn, MRAA president, the webinar explored the evolving recreational boating marketplace and the adjustments dealerships may need to make to remain competitive. Webinar participants also engaged in a live question-and-answer session focused on the real-world obstacles facing marine retailers.

The webinar discussion reflected many of the themes currently influencing dealership decision-making, including how dealers can strengthen customer relationships, improve sales processes, leverage technology more effectively and identify new opportunities for growth. Dealers’ opportunities to capture a larger share of the pre-owned boat market and provide buyers with a higher-quality purchase experience than traditional private-party transactions were two additional discussion points.

Many themes discussed in the webinar relate to the educational content focused on The New Fundamentals at Dealer Week 2026. MRAA has built the educational curriculum at its annual conference to help marine retailers move beyond identifying their pain points and toward implementing practical solutions and tactics within their businesses today. Four educational pathways will provide attendees with fresh strategies for developing a modern marine retail playbook, improving customer acquisition and retention, strengthening operational performance, leveraging artificial intelligence and adapting to changing consumer buying behaviors.

A webinar recording and PDF presentation are available at: https://mraa.com/webinar-the future-of-marine-retail/.