ABYC and MRAA Partner for New Online Certification Course

The American Boat & Yacht Council (ABYC) has launched its latest online course offering: the ABYC/MRAA Service Management Certification.

In collaboration with the Marine Retailers Association of the Americas (MRAA), ABYC developed a shared certification exam and written study guide to meet the highest industry standards. Supporting the certification, this new online course, developed in partnership with Yamaha Marine, provides a comprehensive visual guide to real-world management practices.

The ABYC/MRAA Service Management course covers best practices in service business operations, staffing marine trades, and effective communication. It also offers problem-solving and conflict resolution techniques. Marinas, boatyards, engine shops, and marine dealerships will benefit from these skills, elevating their service departments’ performance standards.

Key Topics Covered:

• Structuring a Proactive Marine Service Shop
• Setting SMART Goals
• Managing Conflict
• Problem Solving
• Key Performance Indicators (KPIs)
• Facility Management
• Government-Regulated Safety Requirements
• Recruiting Technicians
• Managing Performance
• Creating and Maintaining a Robust Service Process
• Communicating Well with Customers, Other Departments, and Staff
• The Fundamentals of Customer Satisfaction

The ABYC/MRAA Service Management Certification is now available for enrollment. For more information or to register for the course, visit https://abycinc.org/servicemanagementcertification.