ASA and RBFF Join Forces to Promote Fishing

The Fishing… Share the Fun angler engagement campaign that recently launched, is a first-of-its-kind industry-wide collaboration between the American Sportfishing Association (ASA) and the Recreational Boating & Fishing Foundation (RBFF). The campaign’s mission is to galvanize sportfishing industry leaders and the broader recreational fishing community to share their love of fishing and engage in customer retention activities to keep new anglers on the water this spring and summer. It is supported by an integrated mix of easy-to-use educational tools and tips designed to help increase the enjoyment of fishing.

The Fishing… Share the Fun campaign is asking experienced anglers to team up with newer anglers to help get them back on the water and rediscover their love of fishing. It is also equipping the fishing industry with customer retention strategies and tools to engage newcomers and keep them fishing.

ASA and RBFF encourage everyone who knows what it takes to spend a day on the water to serve as campaign partners. Partners will be provided with a free, online toolkit that provides best practices for taking novice anglers fishing and keeping them coming back for more. The toolkit includes items such as maps of where to fish, guidance on the correct tackle to purchase and essential items to ensure a successful day fishing.

The campaign culminates in the celebration of National Fishing and Boating Week, June 4 to 12. During June and beyond, campaign participants are encouraged to use social media and use the hashtags “#ShowUsYourFish” and “#FishingShareTheFun” to embrace the sport of fishing throughout the summer.

Interested parties can sign up as a campaign partner here.