Bass Pro Shops Releases First-Ever Super Bowl Commercial

Bass Pro Shops and Cabela’s, North America’s premier outdoor and conservation company unveiled its first-ever Super Bowl commercial, a heartfelt message about nature’s healing power. The 60-second commercial, titled “Get Back to Nature,” features people returning to adventure in the great outdoors. Messaging reminds viewers that, “the great outdoors are wide open,” and “to get back to nature” and “connect with the ones we love the most.”

“In times like these, we need nature more than ever. If there is a bright spot in these challenging times, it’s that more families are discovering the outdoors than ever before. Casting a line on the water, hiking in the woods and camping out under the stars provide us all with much more than social distancing,” said conservationist and Bass Pro Shops founder Johnny Morris.

Bass Pro Shops and Cabela’s help connect young people to the outdoors every year. The company and its people support numerous conservation organizations. In 2019, Johnny Morris was the recipient of the prestigious Audubon Medal for his lifetime commitment to conservation.

“Get Back to Nature” was originally envisioned by Johnny Morris and produced inhouse with creative support from Dave Swaine at St. Louis-based Kuhl-Swaine.