Black Oak Creative Develops New Boating Safety Campaign for the Water Sports Foundation

The Water Sports Foundation (WSF) has contracted design agency Black Oak Creative of Winter Haven, Florida, for its marketing campaigns.

The WSF has so far debuted seven new advertisements targeting distinct segments of the boating and paddling markets. The photo-driven designs include powerboating, saltwater fishing, freshwater fishing, towed water sports, canoeing and kayaking, and kayak fishing.

The first ad, called the Moment That Matters, depicts a couple holding hands as their young son walks toward their boat. The ad appears in the April issues of Boating, Lakeland Boating and Southern Boating magazines. Other ads capture the thrill of paddling a wilderness river canyon, landing a trophy fish, or simply boating with family and friends.

Throughout the spring and summer, the WSF will publish print and digital ads in 35 boating and paddling media brands.

The WSF’s recreational boating safety outreach projects are funded by grants from the Sport Fish Restoration and Boating Trust Fund administered by the U.S. Coast Guard. In October, the Coast Guard awarded funding to the WSF for six recreational boating safety outreach projects.