Boateka Expands to Meet Growing Pre-Owned Boat MarketPublished on August 1, 2022
Boateka, Brunswick Corporation’s certified pre-owned boat business, has opened a fully-integrated refurbishment and sales center in Merritt Island, Florida. The new 22,000-square-foot location is designed to enhance the boat-buying experience and provide continued synergies between Freedom Boat Club, Brunswick Boat Group, Mercury Marine, and Brunswick’s global parts and accessories businesses.
Since its launch in 2021, Boateka has operated from the Brunswick Integrated Manufacturing Center in Central Florida, however continued demand from boat buyers, including many first-time boat buyers seeking Boateka’s simplified, no-pressure platform necessitated a personalized and dedicated space. Over the past year, Boateka has differentiated itself in the marketplace through transparency and its refurbishment process – ensuring all boats undergo a comprehensive 100-point inspection to become Boateka-certified and feature a free 90-day warranty.
The new Merritt Island location enables the company to complete every aspect of its business on-site, from fully reconditioning each boat to inviting customers to view and purchase the refurbished boats on a showroom floor. The company fully reconditions each boat from bow to stern, with all operations done in-house, including engine service and repair, electrical and components, fiberglass, upholstery, detailing, and trailer fit.
In April, Brunswick introduced the next phase of its shared-access and pre-owned boat strategy, with multiple acquisitions across the Southeast. One of those acquisitions, Sinclair Marina, as planned, announced that it has begun to develop a partnership with Boateka, setting the stage for continued growth across the region.
Boateka’s new sales and refurbishment center is at 1775 E Merritt Island Causeway, Merritt Island, FL 32952.