Brunswick Brings Groundbreaking Technologies to Consumer Electronics Show

Brunswick Corporation returns to the Consumer Electronics Show (CES) with its most comprehensive display of marine innovation to date. This year, Brunswick will unveil an unparalleled array of groundbreaking technologies, solidifying its ACES strategy (Autonomous/Assisted, Connected, Electrified, Shared) as a fully realized commercial reality.

This year’s Brunswick 2026 CES showcase features the groundbreaking Simrad®  AutoCaptain™ autonomous boating system on two boats, including the global debut of a brand-new Sea Ray SLX and a NAVAN C30, which is making its first appearance at CES. Additionally, Brunswick will feature a Lund Crossover XS featuring the latest technology from Lowrance and Mercury Marine.

The exhibit will also feature the global launch of the FLITE RACE high-performance eFoil, a collaborative innovation from Flite and Mercury Racing, delivering a new standard in water sports performance. Attendees will immerse themselves in AI-driven simulators that authentically replicate on-water experiences, making advanced marine technology accessible to all at the event. The exhibit is further elevated by an exclusive, high-horsepower outboard concept from Mercury Marine, exemplifying the innovative future of marine propulsion.