Brunswick Corporation Enters Boat Rental and Boat Club Market with “OnBoard”

Brunswick Corporation has launched OnBoard Boating Club and Rentals (“OnBoard”), a turnkey business platform enabling marine dealers and marinas to expand their operations by serving the emerging and  growing boat club and rental consumer market segments. OnBoard ( will provide access to a diverse fleet of boat brands, financing for boat fleet purchases, and software for rental and club operations.

The launch of OnBoard follows the alliance between Boating Services Network and Suntex Marinas over the past few years. “Our success with Suntex is rooted in a common objective to grow boating participation and ownership, while providing exceptional consumer experiences. We are currently supporting Suntex in the operation of multiple boating clubs and rental locations. OnBoard will build upon this valuable experience as we scale our efforts moving forward,” said Bijoy Jha, vice president of business development and finance, Boating Services Network.

OnBoard Boating Club and Rentals is seeking partnerships with marine dealers and/or marinas in the United States and Canada to begin preparing for the next boating season in each local market.

Headquartered in Vernon Hills, Illinois, Boating Services Network’s dealer finance and operations service brands include floor planning from Brunswick Acceptance Corporation (USA) and Brunswick Commercial Finance (Canada), retail finance from Blue Water Finance and Mercury Repower Finance, retail extended product protection from Passport and Passport Premier, private label limited warranties for leading boat and engine manufacturers, retail insurance from Boater’s Choice Insurance and close to 50 name brand marine dealer service providers from Brunswick Dealer Advantage.

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