“Get On Board” Campaign Shows Continued SuccessPublished on May 5, 2022
The Recreational Boating & Fishing Foundation (RBFF) launched the Take Me Fishing™ “Get On Board” campaign in April to continue building on the large wave of new anglers and boaters who took to the water during the COVID-19 pandemic. In its third year, the campaign continues to effectively create awareness of fishing and boating among diverse new audiences, and motivate participation.
RBFF’s annual campaign study revealed that Take Me Fishing’s brand awareness is at a four-year high (40%) among those surveyed – individuals from age 18 to 64 who enjoy the outdoors. 95% intend to fish, and 93% plan to fish from a boat after being exposed to Take Me Fishing brand advertising.
Get On Board, a year-round, fully integrated national marketing campaign, is anchored by a 30-second video to help more Americans experience the restorative health and wellness benefits of recreational boating and fishing. The hashtag, #TheWaterisOpen, will continue to promote fishing and boating across Take Me Fishing’s social media channels, supported by a media buy including TV, print, radio, and digital advertising, and a public relations and influencer media relations campaign.
To support the 2022 Get On Board campaign, share free fishing days locally and stay tuned for several ways to engage with this year’s 20th anniversary of National Fishing & Boating Week in June.