NMMA Releases Outboard Engine Sales Report

The National Marine Manufacturers Association (NMMA) released its annual Outboard Engine Sales Trends report, part of the 2025 U.S. Recreational Boating Statistical Abstract, offering a comprehensive look at one of the recreational boating industry’s closely watched segments.

In 2025, U.S. outboard engine sales totaled 267,000 units, a 3.9% decline year-over-year. Despite softer unit demand, the market remained stable overall, supported by resilient pricing and continued strength in higher horsepower segments. Total market value reached $3.5 billion, while average retail prices rose 3.2% to $13,081.

This comprehensive annual trends report provides a deep dive into the outboard engine market over more than 10 years, providing a valuable historical look at trends and market changes over time.

Data included in the 2025 Outboard Engine Sales Trends report includes:

• Higher horsepower remains in demand: Engines 300 horsepower and greater counted to lead the market with 39,700 units sold.
• Regional concentration continues: The South Atlantic, Great Lakes, and Gulf Coast regions accounted for over 60% of unit sales and more than two-thirds of total market value, with Florida and Texas leading state-level demand.

Download the Report Here

NMMA members receive unlimited complimentary access to the digital versions of the annual U.S. Recreational Boating Statistical Abstract. Non-members can purchase the Outboard Engine Sales Trends Report for $1,150.

In addition to this annual report, NMMA provides highly timely monthly wholesale shipment reports and retail reports for outboard engines in the U.S. and Canada.