NSBC Provides Marketing Tips To Show Safe Boating

With summer approaching and all 50 states lifting boating restrictions following peak COVID-19 lockdowns, millions of Americans will take to the water, and the National Safe Boating Council (NSBC) has developed boating and water safety media best practices to arm the industry with tips to consider in preparing for photo and video shoots, advertisements, marketing materials, social media posts and other collateral.

  1. Life jackets: To model responsible safety behavior, all boaters should always wear a life jacket on any vessel underway (i.e. motorized and non-motorized watercraft). It is encouraged to have life jackets on children under the age of 13 while swimming or during other activities on open water (i.e. water trampolines, water slides). All state laws for life jacket use shall be followed (e.g. while operating or riding on a personal watercraft, etc.).
  2. Alcoholic beverages: Boating under the influence of alcohol is the primary leading cause of recreational boating accidents. Any displays of alcoholic beverages or drug use will be avoided in all marketing and advertising. Be conscientious to avoid any containers that may resemble alcoholic beverages.
  3. Engine Cut-Off Device: An engine cut-off device should always be used on a watercraft with a motor (i.e. powerboat, personal watercraft). This may be a cord lanyard that is attached to the operator’s wrist or life jacket, and then properly attached, or a wireless device that includes a wristband or visible fob for the boat operator and/or passengers. An engine cut-off device will immediately stop the boat’s engine should the operator, or for some brands – even passenger, fall overboard.
  4. Carbon Monoxide: Gasoline powered engines on boats produce carbon monoxide, an odorless and colorless gas that is poisonous. Please avoid people swimming anywhere near the stern (rear) of a motorized vessel or occupants sitting along the swim deck/platform of a motorized vessel while the boat motor is running.
  5. Leash: If a standup paddleboard activity is featured, the participant should wear an appropriate leash for the venue. This is attached to the paddleboard and to the participant’s ankle or calf.