Sea Tow Releases Member Survey ResultsPublished on April 14, 2022
Sea Tow released findings from its annual member survey, the purpose of which is to collect real-time data and provide an accurate snapshot of members’ needs.
The survey, which generated over 7,800 responses, captured feedback on a variety of topics. Despite the sharp rise in fuel costs, over 50% of boaters reported no anticipated change in their boating season activity due to the uptick in prices. Results also showed that over 65% of boaters do not plan to make any boat renovations or improvements this year. Sea Tow members prioritize their time spent on the water, with 85% of boat usage identified primarily for fishing and cruising purposes.
Additionally, over 51% of boaters surveyed say they either have a vacation by boat planned or are seriously considering it, with only 10% reporting fuel costs as a deterrent. After past seasons of uncertainty, members are ready to get out and resume travel activities through boating.
The survey also showed that of Sea Tow’s services, over 56% of members ranked free boat towing as the most valued aspect of membership services, in part correlating with members’ greatest concern of engine failure. These concerns along with other valuable feedback help Sea Tow best tailor its services, resources, and education to both new and longstanding members.
Sea Tow has boats on the water to service with 24/7 dispatch. Sea Tow offers its members free boat towing in their home area, unlimited dock-to-dock towing on all boats, alternatives to towing such as battery jumps and fuel delivery, nationwide offshore coverage, and other on-water services including boat salvage and recovery, vessel for hire, and more. In addition to on-water assistance, the franchise network handles salvage and recovery missions and responds to natural disasters, environmental hazards, and oil spill cleanups.