Survey To Help Guide Boating Retention

With a surge in new boating and fishing participants in 2020, the marine industry is working to ensure newcomers embrace fishing and boating for years to come. The National Marine Manufacturers Association (NMMA), the Recreational Boating and Fishing Foundation (RBFF) and the Marine Retailers Association of America (MRAA) have compiled a five-minute survey to help guide and prioritize items for a retention toolkit to support your customer engagement and retention efforts in 2021.

While NMMA, MRAA and RBFF have customer engagement and retention resources already in place, they are looking to develop a more robust toolkit for industry stakeholders and states based on RBFF’s most recent research findings.

Your input is invaluable as NMMA and RBFF look to provide tools and resources that you need most this year.